I've been sharing a lot about how amazing the response has been from the 350 churches that used our Go Fish VBS curriculum last summer. To me, one of the most remarkable things about it is that we didn't do one single ad to promote it. The only way churches could find out about it was if they saw our web site, had someone from our audience tell them about it, or if they were at one of the two INCM Children's Pastors Conferences last year. In essence, it was almost all word of mouth.
This year, now that we know that the curriculum is proven to work, we are stepping up our efforts to promote the VBS program we are so passionate about. Here are a few ways we are doing that.
- Word Of Mouth - This is still our number one marketing tool. Now that 350 churches have had a great experience going "Backstage With The Bible" we are praying that these parents and children's ministers will be letting others know about it! This is already happening online in a BIG way. I've seen lots of blog posts and comments on children's ministry forums from those recommending our VBS. Here is one great example: CLICK HERE!
- Magazine Ads - We just sent in the following ad to "Children's Ministry" magazine and we will be using this ad in other church publications as well. Feel free to download it and give it to your children's pastor if you'd like! Download GoFish-CM-ad
- Conferences - We are performing at all of the "Hearts at Home" moms conferences this year and will be asking them to let their churches know about the curriculum. We're also going to be emceeing both INCM CPC events this year in San Diego and Nashville. There we will have a booth where our starter kits will be available for children's pastors.
- Our Web Site - We are significantly improving our web site to make it even better for the churches who purchase our current and future curriculum materials. Also, we just put up a brand new video showing footage from churches who did our VBS last summer. CLICK HERE TO VIEW

Hudson Lutheran Church in Hudson, SD used the VBS curriculum and LOVED it! I was the coordinator for the program and we had a great turnout of kids. And we actually had parents asking if they could help! Has been a long time since that has happened. But we gave out the CD's a couple of weeks before VBS started and I think that alone got everyone excited. I've told some of my co-workers about the program and I know of 1 Church that is seriously considering using your program. Keep up the great work--it is awesome! And I will definitely keep the word of mouth going!
Posted by: Judy | September 22, 2009 at 09:57 AM
Hey Jamie, I am thrilled for you guys on the 2009 turnout. Count us in for 2010! The only reason we didn't get in was because we had already selected an apologetics curriculum for 09! We work out of our public school (several churches joining together) and I really, really hope and pray that we can get you in concert in our neck of the woods in June or July 2010! God bless you and good luck with the next project!!
Posted by: Amy Siegert | October 03, 2009 at 10:34 AM
I wish I had the money to get a copy of that song, "It's Called Christmas... with a capital C". I can't seem to get a copy, can someone of the Go Fish gang get me a cd copy of it, PLEEEASE!!!!!!!!
I am unable to burn a cd!
Posted by: Sharon Ashworth | November 16, 2009 at 03:17 PM